Craig Smith Portfolio

LEARNING TECHNOLOGIST | EDUCATIONAL VIDEO PRODUCER | DIGITAL SKILLS SPECIALIST

Case Studies

Practical Experience You Can Trust

I am a PhD-qualified specialist with over 30 years of experience spanning scientific research, ICT education, and learning technology in higher education. My professional accreditation as a Certified Member of the Association for Learning Technology (CMALT) reflects my commitment to delivering technically sound and highly effective digital learning resources and training solutions.

CMALT Logo

Throughout my career I have worked with diverse audiences, from school-age learners to professional adults across both public and private sector organisations. My goal has always been the same: making complex digital processes clear, accessible and easy to follow.

Areas of Expertise

HOW-TO VIDEO PRODUCTION

Turning complex technical tasks into clear, visual instructions that users can follow at their own pace.

DIGITAL SKILLS TRAINING

Bridging the gap between buying new software and actually getting staff and learners to use it effectively.

DIGITAL PROCESSES

Using video to turn complicated processes into clear, easy-to-follow workflows.

Staff Feedback

Feedback collected anonymously about training sessions:

  • “The talk was pitched at the right level for someone like me. Craig was very helpful and gave opportunity for discussion should we need it. Thanks!”
  • “Craig went above and beyond and helped immensely with all my queries. Thank you so much Craig.”
  • “Craig was very personable and really helpful; he tailored the session to us rather than “stick to the script”, which was considerate and efficient!”

Learner Feedback

Feedback from learner questionnaires:

  • “I did not need to ask Craig for further assistance as the videos he supplied helped.”
  • “Without the videos, I found that it was hard to get my head around initially. However the videos helped tremendously.”
  • “I’m not the most technologically adept – definitely benefitted from the video guide.”

“This is a gamechanger!”

– Staff feedback on a targeted training video

Clarity Over Complexity

In 2017, I produced this 3-minute video guide to show people how to create square videos for digital marketing, a task many were struggling with at the time.

While most tutorials on YouTube were over 15 minutes long, I created a version that focused on the steps without the waffle.

The Result: It became a top search result and has since helped over 14,000 people, proving that instructions don’t need to be long to be clear and effective.